Secrets of the Stock Market's Biggest Winners
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Thirty-two percent of Americans who were invested in the stock market during at least one of the last five financial downturns pulled some or all of their money out of the market. That’s according to a NerdWallet-commissioned survey, which was conducted online by The Harris Poll of more than 2,000 U.S. adults, among whom over 700 were invested in the stock market during at least one of the past five financial downturns, in June 2018. The survey also found that 28% of Americans would not keep their money in the stock market if there were a crash today.
If you’ve gone with a “set it and forget it” strategy — like investing in a target-date retirement fund, as many 401(k) plans allow you to do, or using a robo-advisor — diversification already is built in. In this case, it’s best to sit tight and trust that your portfolio is ready to ride out the storm. You’ll still experience some painful short-term jolts, but this will help you avoid losses from which your portfolio can’t recover.

Why Did the Stock Market Crash for Kids?


Meanwhile, those who are most concerned with corporate coffers, the chief financial officers (CFOs), are the least optimistic about the U.S. economy and, by extension, the stock market. Almost half (48.6%) of CFOs surveyed believe that the U.S. will fall into a recession in 2019, and a whopping 82% of them believe that a recession will occur in 2020. (Source: “Recession Considered Likely By Year-End 2019,” Duke CFO Global Business Outlook, last accessed March 14, 2019.)
It’s likely some of these Americans might rethink pulling their money if they knew how quickly a portfolio can rebound from the bottom: The market took just 13 months to recover its losses after the most recent major sell-off in 2015. Even the Great Recession — a devastating downturn of historic proportions — posted a complete market recovery in just over five years. The S&P 500 then posted a compound annual growth rate of 16% from 2013 to 2017 (including dividends).

Even they know that the markets go through cycles. And right now, the markets are volatile. 2018 was a roller coaster ride that ended with a minor crash. The S&P 500 ended the year 6.5% in the red and the Nasdaq ended the year down 4.3%. Moreover, it was the worst December to hit Wall Street since the Great Depression, with tech stocks ending a nine-year winning streak.
The economy had been growing for most of the Roaring Twenties. It was a technological golden age, as innovations such as the radio, automobile, aviation, telephone, and the power grid were deployed and adopted. Companies that had pioneered these advances, like Radio Corporation of America (RCA) and General Motors, saw their stocks soar. Financial corporations also did well, as Wall Street bankers floated mutual fund companies (then known as investment trusts) like the Goldman Sachs Trading Corporation. Investors were infatuated with the returns available in the stock market, especially by the use of leverage through margin debt.
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