Ignore “hot tips.” WallStreetHotShot4721 on the EZMillion$Trade forum and the folks who pay for sponsored ads touting sure-thing stocks are not your friends, mentors or bona fide Wall Street gurus. In many cases, they are part of a pump-and-dump racket where shady folks purchase buckets of shares in a little-known, thinly traded company (often a penny stock) and hit the internet to hype it up. As unwitting investors load up on shares and drive the price up, the crooks take their profits, dump their shares and send the stock careening back to earth. Don’t help them line their pockets. If you’re looking for a guru, bookmark Warren Buffett’s annual letters to shareholders for commonsense advice and observations on sane, long-term investing.
Passive investing is what long-term investors do — and the intent behind their actions is very different. Their approach to buying and selling stocks is considered passive in that they tend not to transact often. Instead of relying mostly on technical analysis (as active traders do) and trying to time the market, passive investors use fundamental analysis to carefully examine the strength of the businesses behind the ticker symbols and then buy shares with the hope that they’ll be rewarded over years — decades, even — through share price appreciation and dividends.
Different investors are going to prioritize different things. A day trader, for example, requires speed and flexibility. A first-time trader may value educational resources and reliable customer support. But one thing every trader should care about is cost. Not paying attention to investment expenses is like revving your car engine while filling it with gas. That's why we spent a lot of time balancing price with what each site offered.
Find a good online stock broker and open an account. Become familiarized with the layout and to take advantage of the free trading tools and research offered to clients only. Some brokers offer virtual trading which is beneficial because you can trade with play money (see #9 below). A great tool for comparing online brokers can be found at StockBrokers.com.
An online brokerage account likely offers your quickest and least expensive path to buying stocks, funds and a variety of other investments. With a broker, you can open an individual retirement account, also known as an IRA — here are our top picks for IRA accounts — or you can open a taxable brokerage account if you’re already saving adequately for retirement elsewhere.