The 2010s have been a boom era for online stock brokers. According to Statista, between 10% and 15% of all U.S. adults used an online broker at least once in 2018. While some major brokerages have remained the same (Charles Schwab), others have gone through mergers and acquisitions (E*TRADE acquired OptionsHouse; TD Ameritrade and Scottrade merged; TradeKing is now Ally Invest), and a new generation of millennial-focused brokers (like Robinhood and Acorns) has kept the old guard on its toes by lowering commission rates and minimum deposits. After digging into 25 trading platforms, here are the factors that set our top picks apart from the crowd.
An online brokerage account likely offers your quickest and least expensive path to buying stocks, funds and a variety of other investments. With a broker, you can open an individual retirement account, also known as an IRA — here are our top picks for IRA accounts — or you can open a taxable brokerage account if you’re already saving adequately for retirement elsewhere.

Common Stocks – When you invest in stock, you acquire an ownership stake in an actual operating business, along with your share of the net earnings and resulting dividends produced by the firm. Although you don't have to invest in stock to get rich, over the past could of centuries, equities (stocks) have been the highest returning asset class and have produced the most wealth. To learn more, read What Is Stock? which will break down the fundamentals.


E*TRADE does require an investment minimum for new brokerage accounts ($500), which may seem like more than a novice would like to throw in. But you’ll need at least that much to see real growth, and compared to the minimums of traditional brokerages, $500 is an incredibly welcoming threshold. Additionally, if you can commit to a $10,000 deposit, you can get 60 days of commission-free trades.
How much money should I invest in stocks? If you’re investing through funds — have we mentioned this is our preference? — you can allocate a fairly large portion of your portfolio toward stock funds, especially if you have a long time horizon. A 30-year-old investing for retirement might have 80% of his or her portfolio in stock funds; the rest would be in bond funds. Individual stocks are another story. We’d recommend keeping these to 10% or less of your investment portfolio.
Now that you've learned the basics of stock trading, you can get into the specific ways you can make money. Our trading stock strategy guide is a collection of articles explaining real-life techniques you can use to begin trading stocks. You'll learn how investors like Warren Buffett lower their cost basis through using stock options, how other stock traders make money by anticipating dividend changes, and much more.
With cutting-edge research tools and mobile apps, online stock trading is perfect for investors who want to strike out on their own with “self-directed trading” instead of paying fees for a managed portfolio. Whether you’re a first-time investor or an expert trader, you need a trading platform that’s user-friendly, trustworthy, and packed with data visualizations. To find the best online stock trading sites of 2019, we analyzed 25 of the most popular platforms and tapped into the expertise of a former day trader, a stock analyst, and a financial commentator with more than two decades of trading experience. In short, there is no single best online stock broker, but each of our top picks has its own strengths for different types of investors. We’ll help you determine the best fit for your investment goals and experience.
Now that you've learned the basics of stock trading, you can get into the specific ways you can make money. Our trading stock strategy guide is a collection of articles explaining real-life techniques you can use to begin trading stocks. You'll learn how investors like Warren Buffett lower their cost basis through using stock options, how other stock traders make money by anticipating dividend changes, and much more.

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TD Ameritrade has been a powerful player in the online stock trading ecosystem for years. The flipside to such robust platforms? Cost. Even though TD Ameritrade lowered its fees in 2017 from $9.99 to $6.95, pretty much every other major discount broker slashed its prices, too. TD Ameritrade remains one of the more expensive options out there, even with more than 100 commission-free ETFs. Though its pricing structure is more expensive than those of some of the other discount brokers, there are many traders who think it's a best-in-class trading platform.

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