In the 17th and 18th centuries, the Dutch pioneered several financial innovations that helped lay the foundations of the modern financial system. While the Italian city-states produced the first transferable government bonds, they did not develop the other ingredient necessary to produce a fully fledged capital market: the stock market. In the early 1600s the Dutch East India Company (VOC) became the first company in history to issue bonds and shares of stock to the general public. As Edward Stringham (2015) notes, "companies with transferable shares date back to classical Rome, but these were usually not enduring endeavors and no considerable secondary market existed (Neal, 1997, p. 61)." The Dutch East India Company (founded in the year of 1602) was also the first joint-stock company to get a fixed capital stock and as a result, continuous trade in company stock occurred on the Amsterdam Exchange. Soon thereafter, a lively trade in various derivatives, among which options and repos, emerged on the Amsterdam market. Dutch traders also pioneered short selling – a practice which was banned by the Dutch authorities as early as 1610. Amsterdam-based businessman Joseph de la Vega's Confusion de Confusiones (1688) was the earliest known book about stock trading and first book on the inner workings of the stock market (including the stock exchange).
The exchange also earns from selling market data generated on its platform - like real-time data, historical data, summary data, and reference data – which is vital for equity research and other uses. Many exchanges will also sell technology products, like a trading terminal and dedicated network connection to the exchange, to the interested parties for a suitable fee.
That said, learning the logistics of how to buy stocks and earmarking a small sliver of your investable assets to buying individual stocks online can be fun and profitable. And at worst? As long as you don’t put money you can’t afford to lose on the line, stock trading will be a temporary diversion that leads to limited losses, lessons learned and a few self-deprecating stories to entertain dinner guests.