Worth noting: A 401(k) is a type of investment account, and if you’re participating in one, you may already be investing in stocks, likely through mutual funds. However, a 401(k) won’t offer you access to individual stocks, and your choice in mutual funds will likely be quite limited. Employer matching dollars make it worth contributing despite a limited investment selection, but once you’re contributing enough to earn that match, you can consider investing through other accounts.
E*TRADE credits and offers may be subject to U.S. withholding taxes and reporting at retail value. Taxes related to these credits and offers are the customer’s responsibility. Offer valid for one new E*TRADE Securities non-retirement brokerage account opened by 12/31/2019 and funded within 60 days of account opening with $10,000 or more. Cash credits for eligible deposits or transfers of new funds or securities from accounts outside of E*TRADE will be made as follows: $1,000,000 or more will receive $2,500; $500,000–$999,999 will receive $1,200; $250,000–$499,999 will receive $600; $100,000–$249,999 will receive $300; $25,000–$99,999 will receive $200. New funds or securities must: be deposited or transferred within 60 days of enrollment in offer, be from accounts outside of E*TRADE, and remain in the account (minus any trading losses) for a minimum of six months or the credit may be surrendered. The credit will appear in your account within one week of the close of the 60-day window. Multiple deposits made to eligible accounts will be aggregated and will receive a credit on a pro-rata basis once the new account has been funded with at least $10,000. An account funded within 60 days of account open, with a minimum deposit of $10,000 will receive up to 500 commission-free stock and options trades executed within 60 days of the deposited funds being made available for investment in the new account (excluding options contract fees). You will pay $6.95 for your first 29 stock or options trades (plus 75¢ per options contract) and $4.95 thereafter up to 500 stock or options trades (plus 50¢ per options contract). Your account will be credited for trades within a week of the executed trade, after paying the applicable commission charge. You will not receive cash compensation for any unused free trade commissions. Excludes current E*TRADE Financial Corporation associates, non-U.S. residents, and any jurisdiction where this offer is not valid. This offer is not valid for retirement or E*TRADE Bank accounts. One promotion per customer. E*TRADE Securities reserves the right to terminate this offer at any time. Must be enrolled by December 31, 2019, the offer expiration date.
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If you want to trade “futures” (agreements to buy or sell assets in the future), Ally Invest isn’t an option. That’s not unusual for an online stock broker — neither Robinhood, Vanguard, nor Fidelity offer futures trading — but you can do it with some of our other top picks, including E*TRADE, Charles Schwab, Interactive Brokers, and TD Ameritrade.
Practice, practice, practice. But not with real money. There’s nothing better than hands-on, low-pressure experience, which investors can get via the virtual trading tools offered by many online stock brokers. Paper trading lets customers test their trading acumen and build up a track record before putting real dollars on the line. (Several of the brokers we review offer virtual trading, including TD Ameritrade and Interactive Brokers.)
Fidelity’s platform wins for user-friendly design, with tools to help take the guesswork out of finding funds and nosing out strategies. Fidelity’s platform lets you explore your options with a slick and intuitive design, complete with color-coded rankings and charts that call out what’s important. You can sort stocks by size, performance, and even criteria like sales growth or profit growth. Want to sort ETFs by the sectors they focus on or their expenses? Done. There’s even a box to check if you want to explore only Fidelity’s commission-free offerings. A few other discount brokers do offer screeners, but none match Fidelity’s depth and usability.
Like Fidelity and Vanguard, Charles Schwab is one of the older brick-and-mortar investment brokers that successfully modernized its trading platform for the Internet Age. Of all our picks, Charles Schwab is the best option for advanced traders who want a full buffet of options (stocks, ETFs, options, bonds, mutual funds, futures) and an impressive suite of research tools. Best of all, even with all the perks Charles Schwab offers, it’s still one of the lowest-cost trading platforms, with cheaper fees than E*TRADE or TD Ameritrade on most trades.
Stock investing is filled with intricate strategies and approaches, yet some of the most successful investors have done little more than stick with the basics. That generally means using funds for the bulk of your portfolio — Warren Buffett has famously said a low-cost S&P 500 index fund is the best investment most Americans can make — and choosing individual stocks only if you believe in the company’s potential for long-term growth.