Stock investing is filled with intricate strategies and approaches, yet some of the most successful investors have done little more than stick with the basics. That generally means using funds for the bulk of your portfolio — Warren Buffett has famously said a low-cost S&P 500 index fund is the best investment most Americans can make — and choosing individual stocks only if you believe in the company’s potential for long-term growth.
TD Ameritrade offers two best-in-class platforms, designed for two different types of investors. Both platforms are free to use for any investor with a TD Ameritrade account. The web-based Trade Architect, though often in the shadow of thinkorswim, is streamlined and easy to use. It will appeal to beginning investors or anyone who prefers a simplified educational interface. Its tab-based navigation lets users flip between trading tools and account overview, plus charts, stock screeners, heat maps, and more.
Unlike most online stock trading platforms, Robinhood doesn’t charge a commission fee every time you buy or sell stocks, ETFs, or options. If you’re a high-volume trader, or a beginner without much cash to spare, that makes Robinhood an attractive alternative to the $5 to $7 fees per trade offered by competitors. However, Robinhood does rake in “payment for order flow” by rounding regulatory fees up to the nearest penny and pocketing the difference. “That means if you buy a stock for $100.00, Robinhood earns 2.6 cents from the market maker,” says co-founder and co-CEO Vlad Tenev, whereas “other brokerages earn rebates and charge you a per-trade commission fee.”
News sites such as Yahoo Finance and Google Finance serve as a great resource for beginners. For in depth coverage, look no further than the Wall Street Journal and Bloomberg. By monitoring the markets each day and reading headline stories investors can expose themselves to trends, 3rd party analysis, not to mention economic concepts and general business. Pulling quotes and observing fundamental data can also serve as another good source of exposure.
One drawback of Robinhood’s simplicity is that as of 2019, you can only trade stocks, ETFs, and options on the platform — not bonds, mutual funds, or futures, and you can’t short-sell. But Robinhood is our “Best for Beginners” pick, and most first-time investors will probably want to stick to the basics. If you’re interested in bonds and mutual funds, Ally Invest has the best rates of our top picks. If you want to try futures trading, E*TRADE and Charles Schwab are your best bets.
If you want to learn more about how to invest in a stock, check out the directory of Investing for Beginners articles I've written, sorted by topic or head over to my blog for more esoteric and advanced topics that aren't particularly appropriate for beginners. Whatever happens, remember that stocks are just one of many types of assets that you can use to build wealth and become financially independent.
Passive investing is what long-term investors do — and the intent behind their actions is very different. Their approach to buying and selling stocks is considered passive in that they tend not to transact often. Instead of relying mostly on technical analysis (as active traders do) and trying to time the market, passive investors use fundamental analysis to carefully examine the strength of the businesses behind the ticker symbols and then buy shares with the hope that they’ll be rewarded over years — decades, even — through share price appreciation and dividends.
Not everyone who buys and sells stocks is a stock trader, at least in the nuanced language of investing terms. Most investors fall into one of two camps. Depending on the frequency in which they transact and the strategy driving their actions, they’re either “traders” (think Gordon Gekko in the movie “Wall Street”) or “investors” (as in Warren Buffett).
Like Fidelity and Vanguard, Charles Schwab is one of the older brick-and-mortar investment brokers that successfully modernized its trading platform for the Internet Age. Of all our picks, Charles Schwab is the best option for advanced traders who want a full buffet of options (stocks, ETFs, options, bonds, mutual funds, futures) and an impressive suite of research tools. Best of all, even with all the perks Charles Schwab offers, it’s still one of the lowest-cost trading platforms, with cheaper fees than E*TRADE or TD Ameritrade on most trades.
With cutting-edge research tools and mobile apps, online stock trading is perfect for investors who want to strike out on their own with “self-directed trading” instead of paying fees for a managed portfolio. Whether you’re a first-time investor or an expert trader, you need a trading platform that’s user-friendly, trustworthy, and packed with data visualizations. To find the best online stock trading sites of 2019, we analyzed 25 of the most popular platforms and tapped into the expertise of a former day trader, a stock analyst, and a financial commentator with more than two decades of trading experience. In short, there is no single best online stock broker, but each of our top picks has its own strengths for different types of investors. We’ll help you determine the best fit for your investment goals and experience.
The 2010s have been a boom era for online stock brokers. According to Statista, between 10% and 15% of all U.S. adults used an online broker at least once in 2018. While some major brokerages have remained the same (Charles Schwab), others have gone through mergers and acquisitions (E*TRADE acquired OptionsHouse; TD Ameritrade and Scottrade merged; TradeKing is now Ally Invest), and a new generation of millennial-focused brokers (like Robinhood and Acorns) has kept the old guard on its toes by lowering commission rates and minimum deposits. After digging into 25 trading platforms, here are the factors that set our top picks apart from the crowd.
History has shown that investing in stocks is one of the easiest and most profitable ways to build wealth over the long-term. With a handful of notable exceptions, almost every member of the Forbes 400 list of the wealthiest people got there because they own a large block of shares in a public or private corporation. Although your beginning may be humble, this guide to investing in stocks will explain what stocks are, how you can make money from them, and much more.
We want to hear from you and encourage a lively discussion among our users. Please help us keep our site clean and safe by following our posting guidelines, and avoid disclosing personal or sensitive information such as bank account or phone numbers. Any comments posted under NerdWallet's official account are not reviewed or endorsed by representatives of financial institutions affiliated with the reviewed products, unless explicitly stated otherwise.